Making a Lasting Impact for All Involved

There isn’t just one type of project or organization that works well for action-based learning. Regardless of industry, function, or geography, these partnerships are impactful for all involved — students, sponsors, and learning partners. Search and explore the examples on this page to view the many different ways we can collaborate with your organization.
 Visit our full project database.

Four Season Resort

Objective:

Uncover customer's motivations to improve marketing efforts

Program
Master of Business Analytics
Project Focus
Market Analysis and Assessment
Team's Approach
  • Distributed customer survey
  • Performed text analysis on open-ended survey responses
  • Created customer groupings and profiles
Results
  • Identification of 20+ customer segments with personas and key motivating factors 
  • Recommendations on improving marketing, HR, and operations
Virtual
2023

Automobile Manufacturer

Objective:

Create a social media playbook that could be implemented by all dealerships.

Program
Master of Management
Project Focus
Brand Positioning and Communication
Team's Approach
  • Interviewed top performing dealers
  • Researched brand awareness on Instagram, Twitter, and TikTok
  • Conducted secondary industry research
Results
  • Entertaining and comprehensive playbook with
    • Data on Gen Z consumers
    • Tips on getting started
    • Content ideas
    • Tips on entertainment
  • Next steps for rolling out the playbook
Local
2023

Automotive Supplier

Objective:

Optimize stocking levels and locations for North American logistics centers.

Program
Master of Business Analytics
Project Focus
Operations Enhancement
Team's Approach
  • Research current industry and company supply chain models
  • Develop Power BI tool based on sales history, lifecycle data and forecasts
Results
  • Dashboard and relevant User Guides for dashboard outputs
  • Python user guide with included scripts and detailed explanations
Local
2023

Climate Consultancy

Objective:

Identify and analyze barriers to entry in the competitive market of climate change toolkits for the sponsor's client

Program
Master of Management
Project Focus
Go-To-Market Strategy
Team's Approach
  • Conducted market analysis
  • Redirecting sponsor's product design to better fill market gaps
  • Ideation and prototyping of an alternative product
Results
  • Prototype of an original product designed with the same values as the initial product idea 
  • Recommendations for the promotion of the original product
  • Details of engineering and logistics to manufacture the original product
Local
2023

Financial Services Company

Objective:

Recommend how the sponsor might access a non-traditional student population

Program
Master of Management
Project Focus
Market Analysis and Assessment
Team's Approach
  • Interviewed students on campus
  • Conducted a literature review
  • Analyzed data through MAXQDA
Results
  • Summary of interview takeaways
  • Recommendations on how to reach a previously untouched market
  • Actionable next-steps
Local
2023

Home Appliance Manufacturer

Objective:

Explore potential automation solutions in the current operation process and develop a roadmap for implementation

Program
Master of Supply Chain Management
Project Focus
Supply Chain Optimization
Team's Approach
  • Recorded pain points in process flow
  • Researched potential market solutions
  • Initiated an ROI calculator framework
Results
  • Annotated list of vendors of warehouse automation plans
  • Recommended hardware to purchase and a implementation roadmap focusing on
    • Change management
    • Risk management
    • Project Timeline
Virtual
2023

Last-mile Goods Delivery Solution Company

Objective:

Identify supply chain risks ahead of a 3-5 year scaling phase

Program
Master of Supply Chain Management
Project Focus
Supply Chain Optimization
Team's Approach
  • Conducted secondary research
  • Evaluated and recorded data on suppliers performance
  • Prototyped and tested a dashboard that helps to make supplier decisions
Results
  • Framework for fortifying the existing supply chain
  • Tools used in the framework, including
    • Supplier performance scorecard
    • Working dashboard
  • Recommendations for implementing the supply chain framework
Local
2023

Marketing Agency

Objective:

Create marketing dashboards for the sponsor and the sponsor's client

Program
Master of Business Analytics
Project Focus
Operations Enhancement
Team's Approach
  • Interviewed sponsor personnel during weekly meetings
  • Collected data from Google Ads, Google Analytics, and Meltwater
  • Set design parameters for dashboards
Results
  • A dashboard to effectively monitor the sponsor's social media performance
  • A dashboard to inform the sponsor's client of their digital paid and earned media impressions
Local
2023

Medical Imaging Company

Objective:

Research potential customer segments and recommend a go-to-market strategy.

Program
Master of Management
Project Focus
Go-To-Market Strategy
Team's Approach
  • Conducted Porter’s Five Forces analysis
  • Interviewed experts in pathology space
  • Created customer profiles
Results
  • Identification of appropriate market segments to approach
  • Recommendations for pitching to various customer types
Virtual
2023

Men's Clothing Store

Objective:

Recommend how to reposition the brand to appeal to a new generation

Program
Master of Management
Project Focus
Brand Positioning and Communication
Team's Approach
  • Conducted focus groups with target customers
  • Conducted a STEPPS Analysis
Results
  • Recommendations on Social Media presence
  • Enhancing the in-store shopping experience
  • Redesigning the website
Local
2023