Benefits of Being a Sponsor

There are many advantages to sponsoring action-based learning projects:

A fresh look at your business issue from an unbiased team

Thorough, data-driven recommendations

Exposure to the latest business tools and techniques from faculty and top students

Relationships with Ross students, reinforcing recruiting strength with Ross

48% of AY23 projects were hosted by returning sponsors

The Process

two students sitting in front of a graffiti wall with the Google logo heavily featured
4 months prior to kick off

Proposals Submissions

Proposals cover background on the organization and project as well as some administrative details. After submission, proposals pass through a review process, and prospective sponsors receive feedback within a few days. 

a team of students pretending to walk under a balloon arch
1 month prior to kick off

Team Assignments

After the deadline, students bid on approved projects. Teams are formed based on student’s preferences and required skills listed in the proposal. Once a team is formed, learning partners are assigned to the team and the sponsor is notified.

multiple students working in a dark room
2 weeks prior to kick off

Preparing for Projects

The next step is to attend the Sponsor Info Session to learn tips and tricks for running a successful project. Our office will also follow up about project agreements, invoicing, and travel logistics for agreed-upon site visits. 

a project team posing together at their display table
Project is live

Projects Go Live

Projects begin with kickoff events for students. Sponsors meet their student teams during the first week, and many host the student team for a site visit in the following weeks. Regular meetings with students and periodic check-ins with faculty and our office ensure everything is running smoothly.

Have Questions?

Fill out an interest form to learn more about projects and the sponsorship process.

Successful Sponsor Practices

  • Provide an engaged project liaison
  • Provide relevant data, which may be proprietary, to the team
  • Arrange for the team to interview key personnel appropriate to the project
  • Schedule touchpoints with faculty and our office. Prior to kick-off, after the mid-point and a debrief after the project are recommended.
  • Schedule weekly or bi-weekly check-ins with the student team. This will include an initial, midpoint, and final touchpoint meeting
  • Invest in their project via a modest program fee, which includes the cost of site visit(s)
  • Understand your role as a partner to the team’s learning experience