Benefits of Being a Sponsor

There are many advantages to sponsoring action-based learning projects:

A fresh look at your business issue from an unbiased team

Thorough, data-driven recommendations

Exposure to the latest business tools and techniques from faculty and top students

Relationships with Ross students, reinforcing recruiting strength with Ross

48% of AY23 projects were hosted by returning sponsors

The Process

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two students sitting in front of a graffiti wall with the Google logo heavily featured
1
4 months prior to kick off

Proposals Submissions

Proposals cover background on the organization and project as well as some administrative details. After submission, proposals pass through a review process, and prospective sponsors receive feedback within a few days. 

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a team of students pretending to walk under a balloon arch
2
1 month prior to kick off

Team Assignments

After the deadline, students bid on approved projects. Teams are formed based on student’s preferences and required skills listed in the proposal. Once a team is formed, learning partners are assigned to the team and the sponsor is notified.

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multiple students working in a dark room
3
2 weeks prior to kick off

Preparing for Projects

The next step is to attend the Sponsor Info Session to learn tips and tricks for running a successful project. Our office will also follow up about project agreements, invoicing, and travel logistics for agreed-upon site visits. 

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a project team posing together at their display table
4
Project is live

Projects Go Live

Projects begin with kickoff events for students. Sponsors meet their student teams during the first week, and many host the student team for a site visit in the following weeks. Regular meetings with students and periodic check-ins with faculty and our office ensure everything is running smoothly.

Have Questions?

Fill out an interest form to learn more about projects and the sponsorship process.

Successful Sponsor Practices

  • Provide an engaged project liaison
  • Provide relevant data, which may be proprietary, to the team
  • Arrange for the team to interview key personnel appropriate to the project
  • Schedule touchpoints with faculty and our office. Prior to kick-off, after the mid-point and a debrief after the project are recommended.
  • Schedule weekly or bi-weekly check-ins with the student team. This will include an initial, midpoint, and final touchpoint meeting
  • Invest in their project via a modest program fee, which includes the cost of site visit(s)
  • Understand your role as a partner to the team’s learning experience