Making a Lasting Impact for All Involved

There isn’t just one type of project or organization that works well for action-based learning. Regardless of industry, function, or geography, these partnerships are impactful for all involved — students, sponsors, and learning partners. Search and explore the examples on this page to view the many different ways we can collaborate with your organization.
 Visit our full project database.

Consumer Healthcare App

Objective:

Assess reasons for underutilization and develop new GTM strategy for equitable access to products

Program
Full-Time MBA
Project Focus
Customer Experience Enhancement
Team's Approach
  • Review 50+ academic papers, case studies, articles, internal documents
  • 15 internal employee, consumer and expert interviews
  • Create curated case study example
Results
  • Replicable playbook to drive growth
  • Needs assessment case study and clear tactics on how to duplicate
  • Recommendation for toolkit circulation
  • Impact measurement best practices and next steps
Domestic
2023

Four Season Resort

Objective:

Uncover customer's motivations to improve marketing efforts

Program
Master of Business Analytics
Project Focus
Market Analysis and Assessment
Team's Approach
  • Distributed customer survey
  • Performed text analysis on open-ended survey responses
  • Created customer groupings and profiles
Results
  • Identification of 20+ customer segments with personas and key motivating factors 
  • Recommendations on improving marketing, HR, and operations
Virtual
2023

Utility Provider

Objective:

Outline a go-to-market strategy to streamline new program enrollment and minimize B2C marketing efforts

Program
Weekend MBA
Project Focus
Strategic Roadmapping
Team's Approach
  • Reviewed customer consent documents
  • Conducted PESTEL, 5Cs, and Cost-Benefit analyses
Results
  • Segmentation and analysis of market
  • Identification of ideal partnerships for program rollout
  • Recommendations on adjustments to customer portal and business model
  • Suggested measurements for success
Local
2023

Professional Sports Team

Objective:

Create a roadmap to enhance millennial and generation Z game experience using existing space within the arena

Program
Executive MBA
Project Focus
Customer Experience Enhancement
Team's Approach
  • SWOT, PESTLE, and current social media use analysis
  • Interviewed connections in sports management and marketing spaces
  • Developed user personas
Results
  • Recommendations to enhance viewing experience based on
    • cultural focus
    • fantasy and sports betting
    • sports card trading
Local
2022

Fintech Startup

Objective:

Create a strategic analysis and marketing plan

Program
Online MBA
Project Focus
Market Analysis and Assessment
Team's Approach
  • Reviewed all internal marketing data and assumptions
  • Researched fintech competitors and industry trends and 148 UMich Sourced Documents
  • Identified primary and alternative target segments
Results
  • Recommendations for target market segments
  • High-level go-to-market and brand awareness strategy
  • Implementation roadmap for recommendations
Domestic
2024

Automobile Manufacturer

Objective:

Create a social media playbook that could be implemented by all dealerships.

Program
Master of Management
Project Focus
Brand Positioning and Communication
Team's Approach
  • Interviewed top performing dealers
  • Researched brand awareness on Instagram, Twitter, and TikTok
  • Conducted secondary industry research
Results
  • Entertaining and comprehensive playbook with
    • Data on Gen Z consumers
    • Tips on getting started
    • Content ideas
    • Tips on entertainment
  • Next steps for rolling out the playbook
Local
2023

Automotive Supplier

Objective:

Optimize stocking levels and locations for North American logistics centers.

Program
Master of Business Analytics
Project Focus
Operations Enhancement
Team's Approach
  • Research current industry and company supply chain models
  • Develop Power BI tool based on sales history, lifecycle data and forecasts
Results
  • Dashboard and relevant User Guides for dashboard outputs
  • Python user guide with included scripts and detailed explanations
Local
2023

Biotechnology Startup

Objective:

Assess the sponsor and develop an exit strategy to be implemented within 12-18 months

Program
Executive MBA
Project Focus
Strategic Roadmapping
Team's Approach
  • Conducted and initial industry & competitive analysis
  • Interviewed staff and potential buyers
  • Met with banks and private equity contacts
Results
  • SWOT Analysis
  • Situational Analysis
  • Industry Analysis
  • Financial model and valuation of the startup
  • Recommended next steps and timeline
Local
2023

Business Management Consulting Company

Objective:

Recommend a B2C sales and marketing strategy targeting current relationships

Program
Weekend MBA
Project Focus
Brand Positioning and Communication
Team's Approach
  • Conducted 36 interviews with clients, employees, and competitors
  • Conducted competitive landscape analysis
  • Reviewed 18 secondary sources
Results
  • Recommendations for
    • Target market segment
    • Positioning in a relatively competitive space
    • Pricing model
    • Promotions
  • Timeline for implementing recommendations
International
2023

Climate Consultancy

Objective:

Identify and analyze barriers to entry in the competitive market of climate change toolkits for the sponsor's client

Program
Master of Management
Project Focus
Go-To-Market Strategy
Team's Approach
  • Conducted market analysis
  • Redirecting sponsor's product design to better fill market gaps
  • Ideation and prototyping of an alternative product
Results
  • Prototype of an original product designed with the same values as the initial product idea 
  • Recommendations for the promotion of the original product
  • Details of engineering and logistics to manufacture the original product
Local
2023