Project Examples
With more than 3,400 projects completed since launching in 1992, Michigan Ross students have supported countless types of organizations and projects around the world.
With more than 3,400 projects completed since launching in 1992, Michigan Ross students have supported countless types of organizations and projects around the world.
There isn’t just one type of project or organization that works well for action-based learning. Regardless of industry, function, or geography, these partnerships are impactful for all involved — students, sponsors, and learning partners. Search and explore the examples on this page to view the many different ways we can collaborate with your organization.
Visit our full project database.
Assess reasons for underutilization and develop new GTM strategy for equitable access to products
Uncover customer's motivations to improve marketing efforts
Outline a go-to-market strategy to streamline new program enrollment and minimize B2C marketing efforts
Create a roadmap to enhance millennial and generation Z game experience using existing space within the arena
Create a strategic analysis and marketing plan
Create a social media playbook that could be implemented by all dealerships.
Optimize stocking levels and locations for North American logistics centers.
Assess the sponsor and develop an exit strategy to be implemented within 12-18 months
Recommend a B2C sales and marketing strategy targeting current relationships
Identify and analyze barriers to entry in the competitive market of climate change toolkits for the sponsor's client