Making a Lasting Impact for All Involved

There isn’t just one type of project or organization that works well for action-based learning. Regardless of industry, function, or geography, these partnerships are impactful for all involved — students, sponsors, and learning partners. Search and explore the examples on this page to view the many different ways we can collaborate with your organization.
 Visit our full project database.

Community Bank

Objective:

Identify what is necessary to grow the company among Gen Z and millennials.

Program
Executive MBA
Project Focus
Strategic Roadmapping
Team's Approach
  • Primary research including employee interviews, digital channel testing & evaluation, and bank data analysis
  • Secondary research on Ross Kresge library databases, Forrester, Javelin Scorecards, and Census Data
Results
  • SWOT Analysis
  • Recommendations on
    • Experience strategy
    • Customer understanding
    • Experience design
    • Success measurement
    • Technology to explore further
    • Implementation process
  • Three immediate next steps
Domestic
2023

Community Center

Objective:

Create a coffee shop business plan to bring more students into the space

Program
BBA Capstone
Project Focus
Market Analysis and Assessment
Team's Approach
  • Researched local coffee shops
  • Conducted 30 student interviews
  • Collected foot traffic data
  • Interviewed local café managers as a part of case study research
Results
  • Breakdown of initial costs
  • Recommendations on furniture space layout vendor partnerships
  • Profit projections for different staffing models
  • Actionable next steps
Local
2023

Composite Material Company

Objective:

Assess the attractiveness of an overseas market

Program
Weekend MBA
Project Focus
Go-To-Market Strategy
Team's Approach
  • Analyzed existing competition in the market
  • Conducted primary and secondary research of targeted sectors
Results
  • Market entry recommendations on specific market sectors regarding Product Price Place Promotion
International
2023

Consumer Packaged Goods Company

Objective:

Architect and define a set of strategic and financial go-to-market scenarios to disrupt an existing market

Program
Executive MBA
Project Focus
Financial Analysis and Planning
Team's Approach
  • Conducted SWOT, PESTEL, and Porter’s Five Forces analysis
  • Completed case studies and generated insights
  • Defined multiple roll-out scenarios and associated financial implications
Results
  • Financial models that forecast a positive operating profit margin by the end of year two
  • Recommendations on pricing, messaging, and reallocation of investment capital for the product roll-out
Domestic
2023

Dissolving Tablet Startup

Objective:

Create a licensing agreement roadmap and estimate related cost savings

Program
Full-Time MBA
Project Focus
Strategic Roadmapping
Team's Approach
  • Conducted a product and company analysis
  • Reviewed licensing literature Identified appropriate financial models
Results
  • Recommendations for
    • the product to attain a licensing agreement
    • the best potential licenses
    • licensing agencies to approach
  • Licensing pitch document
  • Financial models to estimate the value of a licensing agreement
Domestic
2023

E-commerce Technology Company

Objective:

Understand vendor pain points and recommend solutions

Program
Full-Time MBA
Project Focus
Supply Chain Optimization
Team's Approach
  • Interviewed 7 vendors
  • Conducted secondary research
  • Consulted Ross professor
  • Performed Gap Analysis
Results
  • Vendor paint point scorecard
  • 6 key recommendations to address main pain points
Virtual
2023

Early-stage Medical Testing Company

Objective:

Develop a strategy for launching the product overseas

Program
Full-Time MBA
Project Focus
Go-To-Market Strategy
Team's Approach
  • Assessed market through secondary research and interviews w/ various stakeholders 
  • Developed pricing models
Results
  • Example pitch deck
  • Market sizing excel model
  • Recommendations on the following
    • Pricing & market sizing
    • Partnerships
    • Regulatory & logistics strategy
    • Indication roadmap
International
2023

Fertilizer Company

Objective:

Conduct market research and identify commercialization opportunities in South Africa and Rwanda

Program
Weekend MBA
Project Focus
Go-To-Market Strategy
Team's Approach
  • Performed analyses using Porter’s Five forces and 5C’s frameworks
  • Conducted 18 VOC Interviews
  • Reviewed market databases and industry reports
Results
  • Separate market analyses for South Africa and Rwanda
  • Identification of customer segments to target
  • Market entry recommendations
  • Analysis of similar markets for future consideration
  • List of actionable next steps
International
2023

Financial Services Company

Objective:

Recommend how the sponsor might access a non-traditional student population

Program
Master of Management
Project Focus
Market Analysis and Assessment
Team's Approach
  • Interviewed students on campus
  • Conducted a literature review
  • Analyzed data through MAXQDA
Results
  • Summary of interview takeaways
  • Recommendations on how to reach a previously untouched market
  • Actionable next-steps
Local
2023

Food Products Supplier

Objective:

Help identify initiatives to thread the mission both internally and externally to all stakeholders.

Program
BBA Capstone
Project Focus
Brand Positioning and Communication
Team's Approach
  • Interviewed internal stakeholders
  • Gathered secondary research on how other companies promote and teach their mission to constituents
Results
  • Six recommended ideas for promoting the mission
  • Instructions, templates, UX/UI designs, and guides for executing the recommendations
  • Map of recommendation feasibility Steps for determining the order of execution
Local
2023